Typographic Posters

Typography turns letters, spacing and the rhythm of a phrase into a composition. The cover of this territory nevertheless remains without legible characters: it evokes the studio, ink and graphic construction without anticipating the messages of future products.

Letters used as form, rhythm and material

The vocabulary of this theme brings together alphabets, modular characters, word compositions, ligatures, numbers and variations in typographic scale. A bold typeface structures space, a fine composition invites a closer look and a controlled mixture of characters creates editorial tension. The challenge is to retain this richness while giving every composition a clear hierarchy.

Typography can be purely formal, unlike quotations, which rest first on the complete meaning of a phrase. The theme can therefore meet other worlds while retaining a clearly identifiable visual centre of gravity.

Finding the right place for text on the wall

A typographic poster can structure an office, entrance hall or kitchen through clear hierarchy. The choice of typeface, contrast and margins influences reading as much as the text itself. To present the collection universally, type blocks, rollers and abstract forms here suggest the printing process without forming an identifiable word, number or sign.

Before hanging, imagining typographic posters from several distances helps avoid a choice based on detail alone. The overall silhouette, breathing spaces and principal contrast should still work when entering the room.

A large word works from a distance in an entrance hall. A study of letters suits an office or library. Several textual posters require a clear hierarchy to stop the wall looking like a succession of instructions. The right choice is not the one that exactly repeats the room, but the one that brings it rhythm, depth or a missing emotion.